Vēmos announced they will host a live streamed benefit concert in partnership with Icehouse called Bridge the Gap to raise money for local artists and hospitality workers who have been forced out of work due to the COVID-19 shutdowns.
The concert will be live streamed on April 11, from 6:00-10:00 P.M. and will feature local Minnesota artists, including headliners Gabe Douglas of 4ontheFloor and Pavielle.
“In Minnesota, nearly 50,000 hospitality workers have been laid off in the last few weeks due to COVID-19,” said Whitney Larson, Co-Founder and President of Vēmos. “It’s devastating to our industry, and we want to do what we can to help bridge the gap many in the industry are facing during this crisis.”
The livestream concert produced by Feedback will take place at Icehouse on April 11. The concert venue and artists will strictly follow CDC protocol on social distancing — artists will perform solo with full sanitation between sets, no patrons will be present, and no two bands will be in the same space at the same time.
“We are honored to be a part of this wonderful mission to support, not only our own employees, but all those in the hospitality industry who are struggling during these tough times,” said Brian Liebeck, Co-Owner of Icehouse.
Tickets to access the livestream are available at vemos.io/bridgethegap and are priced at the Minneapolis minimum wage of $11, with the idea that one ticket pays for one hour of work for displaced industry workers. Ticket proceeds will be donated to The North Stands, a Sanneh Foundation fund providing financial relief to hospitality industry professionals during the COVID-19 pandemic.
Vēmos has also partnered with The Silver Linings Fund created by Utepils Brewing to offer special ticket packages that include growlers from local breweries that are available for curbside pickup. Growler sales will be donated to The Silver Linings Fund.
The Bridge the Gap Benefit Concert would not be possible without the effort of local business leaders who pulled together as a team of volunteers to make the concert a reality, including Modern Foundation who is leading the digital marketing efforts, Schuler Publicity who is leading the publicity efforts, and Middlebrook Design who created the branding assets. The goal is to sell at least 10,000 tickets to raise a minimum of $110,000 to benefit displaced workers in the hospitality industry.
Vēmos is an analytics company that allows hospitality venues to manage, understand and grow their business from a single dashboard. The software is used by bars, breweries, nightclubs, and concert venues across the country to grow their business and improve guest experience. Headquartered in Minneapolis, MN, Vēmos created the Bridge the Gap Benefit Concert to give back to its industry in its greatest time of need. https://www.vemos.io/
Icehouse is a two-story fixture that offers American cuisine, drinks & live music in a historic industrial space. The space was originally the loading docks to the old Cedar Fuel and Ice, where over 75,000 tons of Ice was harvested each year, which later became a part of Icehouse studios where many audio and video recordings took place. Today, the space remains true to the original industrial aesthetic and honors its predecessors by employing its take on classical food, drink recipes, and keeping the music going.https://www.icehousempls.com
Feedback.video consists of a team of creative industry veterans committed to modern design and execution of original tech-forward new media video productions. The Feedback.video team has been executing interactive installations with live public and private events across the country for over 8 years. Although very tech forward, it is their passion and love for the human side of interactive experiences that drives their creative design. https://feedback.video/
About Modern Foundation
Modern Foundation is an analytics first marketing consultancy, accelerating brands that enhance human performance. Modern Foundation partnered to create the Bridging the Gap Benefit Concert, because financial stress is one of the leading issues that can have a negative impact on human performance, health and wellbeing. https://modern.foundation/