How To Excel Your Venue Using Past Results

The key to measuring the success of your venue is by knowing exactly how you’re performing. Yet, many venues I talk with don’t know their numbers. How much revenue did you earn over the past month? Which days are your busiest? What times are your busiest? Which...

Marketing on a Budget

I get it: it’s hard to set aside your hard-earned money for marketing efforts. It seems like you’re blowing those dollars away and not knowing what you’re getting in return. But that’s the issue in and of itself; your marketing is seen as an expense instead of an...