Turn Your Promoters into a Mobile Box Office

The biggest event in nightlife is almost here, which means it’s time to pump up the volume on your New Year’s Eve marketing. Your promoters are a big part of your marketing efforts and arguably one of the most effective marketing channels you can use. Here’s how to...

Selling Tickets to Your New Year’s Eve Party

Thanksgiving weekend is one of the most popular times for nightclubs to announce their highly anticipated New Year’s Eve parties. If you’re one of those nightclubs and are gearing up to make your grand announcement, make sure you have the following items in place....

5 Fall Trends for 2015

We’re well into fall, which is a great time to reflect on emerging industry trends for the new season. Now that the hot summer trends have died down, we can start to focus on how to provide the best experience leading up to the much anticipated holiday season. Here...