by renz | May 12, 2017 | Blog, Data, Marketing, Operations
In last week’s blog, we talked about promotions that drive millennials. Two of the biggest takeaways were 1) millennials prioritize experiences over anything else, and 2) they expect personalization. The bad news is the nightlife industry is dwindling in they eyes of...
by renz | May 3, 2017 | Blog, Marketing
It’s the new hot topic. The “it” generation. The scapegoat behind a declining nightlife scene. We’re talking about millennials —the largest generation in history, accounting for 92 million people in the US alone. Nearly every brand is dedicating resources to figure...
by renz | Apr 18, 2017 | Blog, Marketing, Operations
How many times have you opened your rope and let guests in without paying a cover and without receiving contact information? After observing thousands of doors at nightclubs, I can say it’s safe to say you have. It’s common practice, but it’s also dangerous to your...
by renz | Apr 11, 2017 | Blog, Data, Technology
The key to measuring the success of your venue is by knowing exactly how you’re performing. Yet, many venues I talk with don’t know their numbers. How much revenue did you earn over the past month? Which days are your busiest? What times are your busiest? Which...
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