5 Summer Trends for the Bar & Nightclub Industry

Staying up-to-date on industry trends and offering the best experience in the biz are two of the best ways to stay relevant in an ever-evolving nightlife industry. Stay on top of these 5 hot summer trends to continually wow your guests.   1. Strategic crowd...

How to Train Your Customer

Society is easily influenced. People are naturally conditioned to act and appear in ways they deem acceptable from media, whether mass media or social. You have this media-like power, and you can get your customers to do what you want — from dress code to reservations...

Event Production & Marketing

Memorial Day is the unofficial kickoff to Summer, which means summer parties are likely on the front of your mind. While event marketing can be cumbersome, but it can also dictate the success of of your event (and your business). From booking talent to getting people...

Creating the Right Crowd

People come to your venue for your party. People return to your venue based on that party’s experience. And that experience is heavily dependent on having the right crowd. But getting the right crowd is easier said than done since there’s no one true formula to ensure...