by renz | Nov 8, 2013 | Blog, Data, Marketing, Operations
There are several forums online that raise an important question: how can nightclubs build customer loyalty? Unfortunately, many participants agree the best way is through loyalty cards and point systems. But here’s the thing: you’re not selling coffee; you’re selling...
by renz | Sep 19, 2013 | Blog, Data, Marketing, Operations
There’s no denying the importance of guest lists. In today’s landscape, they’re a fully ingrained component of a nightclub’s daily operations. Not only do they help control the number of guests, but they also help ensure the right ratio and type of guests are coming...
by renz | Sep 12, 2013 | Blog, Data, Marketing
There’s no doubt promoters are a critical component to making the night a success. They’re charged with bringing the right people in on a consistent basis, building relationships with customers to keep them coming back, and marketing your major events. But how do you...
by renz | Aug 22, 2013 | Blog, Data, Sales
The key to measuring the success of your club is by analyzing critical data. While many club owners agree with this statement, few have the necessary time and resources to comb through data points and make sense of it all. That’s why it’s more important than ever to...
renz