by renz | Nov 22, 2013 | Blog, Marketing, Operations
People aren’t coming to your club for your $500 bottle of vodka or your $13 drink; they’re coming for your party. Without a great party, you don’t have an audience. And without an audience, you don’t generate revenue. Here are the top 4 things you need to have nailed...
by renz | Nov 8, 2013 | Blog, Data, Marketing, Operations
There are several forums online that raise an important question: how can nightclubs build customer loyalty? Unfortunately, many participants agree the best way is through loyalty cards and point systems. But here’s the thing: you’re not selling coffee; you’re selling...
by renz | Oct 28, 2013 | Blog, Operations, Technology
Can you imagine the horror? Your VIP guest comes to your club just to find out his reservation wasn’t properly documented. Not only was it not documented, but the table he reserved is now full of other guests. You can’t seat him, he gets explicitly mad, leaves your...
by renz | Oct 10, 2013 | Blog, Operations
Running a top-performing nightclub is a lot of work, and almost all operators and owners take the responsibility seriously. However, many take it a bit too seriously – so much so that the club’s atmosphere loses its luster. It’s critical for your club’s success to...
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