Giving VIP Treatment: It’s All in the Details

Bottle service has been around for decades as a way to attract high-status patrons and earn high, fast-growing revenue. It’s also become such a standard component to the nightlife scene that many venues treat it as a mandatory guideline rather than a premiere service...

Re-Engage Your Customers

How many customers do you have that attended your venue once or twice, but haven’t returned? Or how about customers that attended often in the past, but don’t frequent as much? Chances are you have a lot of these customers, whether you’re aware of it or not. Not...

How to Provide Personal Experiences

In last week’s blog, we talked about promotions that drive millennials. Two of the biggest takeaways were 1) millennials prioritize experiences over anything else, and 2) they expect personalization. The bad news is the nightlife industry is dwindling in they eyes of...