Promoting without Discounting

The most common types of promotions in this industry are happy hours, two-for-one drinks, or free bottle for booking a VIP table. The common denominator in all of these options is discounting drinks. Discounts and promotions aren’t the same, and it’s possible for you...

Getting Ready for Summer Parties

Summer is right around the corner. If you haven’t started yet, now’s the time to start planning and putting the right vendors (including the right event ticketing partner) in place to make sure you host the best parties all summer long while getting top dollar for...

Putting on a Successful St. Patrick’s Day Party

St. Patrick’s Day is big business in the nightclub & bar scene. In 2014, 45% of 25-34 year olds attended a party at a bar or restaurant, and St. Paddy’s spending as a whole grew to $4.8 billion, according to the National Retail Federation. If you haven’t started...