Here we are already in 2018, which means it’s prime time to reflect on the past year and gear up for an even better new year. This could be daunting, time-consuming, and overwhelming, which is why we want to take a step back and make things simple by focusing on one theme: knowledge.
We believe every bar and nightclub should have the knowledge of who their guests are, how they got there, what they’re doing, and how they’re affecting your business. That’s why in 2018, we’re putting our focus on gathering as much information from as many places as possible and presenting it in one concrete area. We want to do the complicated part so you have simplistic knowledge. We’re doing that by ensuring our customers have their three core data hubs set up:
1. ID Scanning to get knowledge from the first point of entry.
2. POS Integration to gather knowledge on what’s happening inside.
3. CRM System to make that knowledge actionable and profitable.
We understand there are many things you need to run your venue, but these three are the core of what you need to have the knowledge to be successful in 2018. Here’s how.
1. ID Scanning
You already ID and verify each person that walks through your door. Take this a step further with license scanning technology that not only scans and verifies each person, but also collects data on each person to build your guest database. This is the only way to know who came into your venue each and every night, complete with your gender breakdown, where your customers are coming from, your age breakdown, and which customers are repeat vs first-time customers. You also have access to your digital 86 list as well as a city-wide ban list to keep your venue safe. This tool acts as your guide in better decision making for a process that was already mandatory. And with a solution like Vēmos – ID Scan, all of this is combined with your CRM system and analytics section to truly have that understanding of your whole business.
2. POS Integration
Speaking of uncovering your true performance, having your point of sale integrated into your operations system is an extremely powerful move. Now, not only do you have the ability to track your VIP table spend automatically, but you also gain insight on your entire bar. “But I can already do that,” you say? Sort of. The reality is POS systems are not in the business of providing their customers with great analytics; they focus on providing a great user experience for your bartenders during the night. Integrating your POS system takes that data and provides you with true analytics that allow you to better understand <a href=”https://www.vemos.io/blog/2017-07-18-how-to-make-your-nights-more-predictable-and-more-profitable” rel=”noopener” target=”_blank”>how your entire venue did</a> rather than just a segment. It can also tie to your CRM system to give insight on personalized spending. With Vēmos, all of this data is automatically collated to show you where you won and where you missed.
3. CRM System
All of this comes back to individualized data. After all, the new name of the game is experience, and personalized experience at that. You can’t provide your guests with personalized experiences if you don’t know who they are. Sure, you may know your top regulars who always come in. And while they’re important, the other hundreds of guests are equally as important to your business. The only way to capture this information is to have all your data tied back to your CRM system. This is what allows you to know each of your customers on a personal level — from how often they come, to how much they spend, to their specific preferences. You can then use this data to filter your guests into like-minded groups to send targeted messages specifically to them. Now you’re able to provide a complete circle of personalized service both online and in-person.
These three tools are the core of what accelerates your capabilities. Having technology a part of your venue is no longer just about a reservation management system. It’s about a comprehensive approach that provides you with the knowledge of your venue as a whole. With ID Scanning, POS integration, and a CRM system at your core, you now have the capabilities of providing that personalized service previously only available to the likes of Amazon. Safeguard your venue, target sharper, spend smarter, and create an unbelievable experience for every person walking through your door.
