Running a successful nightclub isn’t easy. You have several different areas doing several different things, not to mention an array of staff members to account for. That’s why it’s more important than ever to stay connected, both from a personnel and an operations standpoint.
Fortunately, it’s easier than ever to stay connected in today’s landscape, especially with efficient technology solutions. Here’s how you can improve your interconnectivity and, in turn, your profits.
1. Find the right platform
There are technology platforms out there specific to the nightclub industry that streamlines operations into one centralized spot. This solution increases efficiency across the board by correlating information from multiple sources and uncovering key statistics about your business. So not only are you connected through this one platform, but you’re also gaining valuable business insight.
2. Start small
Technology platforms are robust and come with a lot of bells and whistles. But just because it has everything you could ever want doesn’t mean you have to start using every feature right away. The reason technology, or any new system for that matter, seems overwhelming is because people think of it as one big overhaul rather than a series of small steps. Pick the features that you absolutely need today and blend it into your current operations. Once you get the hang of the new features you added, you’ll feel more comfortable about what technology can do for your venue and you will be ready to add more necessary features.
3. Give staff access to the platform
Once you’ve identified which features make the most sense for you, it’s time to unveil it to the team. The same platform noted above has the capability to provide individual logins to each member of your team. And, depending on that person’s role in your club, you get to choose what they can and can’t access, helping to keep your data more secure. Giving staff access (even if it’s limited access) to a technology solution that combines information in one spot is an efficient way to get everyone on the same page.
4. Train staff on the platform
Get all staff members together who will be interacting with the platform. Having everyone in one place makes it easy for you to introduce the system, show them how it works, and answer any questions they may have. After all, your customers interact with multiple members of your staff on any given night, so it’s crucial for each staff member to be adequately trained to handle any type of customer, including VIP customers, and work with one another to give the impression that your club is well run.
5. Experience an interconnective club
Customer experience is elevated when staff and departments are running in sync. While the customer can’t directly attribute their experience to a well-run system, they can feel the difference between a venue running each department in a silo vs. one that is interconnected. This helps increase customer loyalty and customer spending to keep you in business for years to come.
Whitney Johnson is the global director at BookBottles. Contact her at whitney.johnson@bookbottles.com.
