How to Properly Manage Your Promoters

There’s no doubt promoters are a critical component to making the night a success. They’re charged with bringing the right people in on a consistent basis, building relationships with customers to keep them coming back, and marketing your major events. But too many...

Nightclub Marketing Guide

We’re all about analytical systems here at BookBottles, especially when it comes to collecting important customer information. It may be the geek in us, but we truly believe that with great data comes great insight, with great insight comes great marketing, and with...

The One Thing You Need to Be Successful

I recently attended a seminar at the Nightclub & Bar Conference where the speaker asked this basic question: What must your venue have to be successful? Most attendees responded with bars, dance floor, liquor, DJ, etc. Very few thought beyond the mere...

5 Steps to Technology Success

We understand: technology can be overwhelming, especially while implementing a new technology system in your club. Not only do you have to make sure the system actually works for your needs, but you also have to train all employees on how to use it. This is why we...