The Value of Knowing Your Guests

Do you know who your guests are? The ones who frequent your venue, who spend a lot of money, and who would be considered “loyal?” Many venues think they do, but few have the full picture.   Recognizing your guests’ faces or even their names is just the start....

How to Increase Profit with Event Ticketing

There’s a common issue we see in the nightlife industry, and that’s lack of data sharing – especially when it comes to ticketing. Very few third-party companies are willing to give up their most valuable asset: data. And chances are, you’re suffering from this more...

The Power of Being Connected

Running a successful nightclub isn’t easy. You have several different areas doing several different things, not to mention an array of staff members to account for. That’s why it’s more important than ever to stay connected, both from a personnel and an operations...

Do You Know How Your Venue is Performing?

The key to measuring the success of your club is by analyzing critical data. Yet, most venues don’t look at their data to get an accurate gage of how well their club is performing. The problem is few venues have a system in place to analyze this data, and even fewer...