Bar Crowd vs. VIP Crowd: Which is Better?

I was recently in an online discussion with industry leaders about which business model is best for nightclubs: bottle service or bar service. It seems there’s not one simple answer to this question, and everyone has a different viewpoint. However, most resonated with...

Looking Beyond the New Year

The biggest night in nightlife is here. You have promotions going on, big-name events, and countless guests to appease. The planning, preparation, and execution is a whirlwind to say the least, and it’s only natural to want to take a breather the first few days of the...

Don’t let your sales team come last

It’s often the last thought on a club or bar owners mind:  who is selling their venue? Most rely on the hype of being the newest and hottest venue to drive the most business. Then they layer on print marketing, public relations updates, and a few major events to...

Boost Revenue with Online Cross-Selling

We’ve discussed upselling and pre-selling in the past as top-performing sales strategies. Now it’s time to take this a step further and combine the two with cross-selling.   Cross-selling is the act of suggesting a complimentary product to the one your customer...